The Human Factor: Unlocking Bioenergy Success Through Stakeholder Collaboration

How understanding stakeholder behavior transforms bioenergy from technical possibility to community reality

The Untapped Potential in Our Backyard

Imagine a future where agricultural waste powers our cities, where farmers become energy producers, and where communities actively shape their renewable energy landscape. This isn't a distant fantasy—it's the promise of bioenergy, a renewable resource derived from organic materials like crops, wood waste, and agricultural residues. As Indonesia strives to increase its renewable energy share to 23% by 2025, a crucial insight has emerged: the success of this transition doesn't hinge solely on technology or policy, but on understanding and empowering the people behind the biomass. Recent research reveals that engaging those who produce and handle biomass—farmers, wood artisans, and local communities—is just as critical as perfecting the conversion technology itself 3 .

Indonesia's 2025 Target

23% renewable energy share with bioenergy playing a crucial role in the energy mix.

Co-firing Initiative

Around 20 coal-fired power plants must implement biomass co-firing technology by 2025 3 .

Key Insight: The challenge is significant: despite Indonesia's abundance of biomass resources from its vast forests and agricultural lands, the supply chain for these valuable materials remains underdeveloped.

A Framework for Understanding Stakeholder Participation

At the heart of understanding stakeholder engagement in bioenergy lies an integrated approach combining two powerful behavioral theories: the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). This integrated framework helps researchers systematically identify what drives people to participate in biomass projects 3 .

Technology Acceptance Model (TAM)

Examines how perceptions of usefulness and ease of use influence technology adoption.

  • Perceived Usefulness
  • Perceived Ease of Use
Theory of Planned Behavior (TPB)

Investigates how attitudes, subjective norms, and perceived behavioral control shape intentions.

  • Attitudes
  • Subjective Norms
  • Perceived Behavioral Control

Key Stakeholder Criteria Influencing Bioenergy Participation

Criterion Category Specific Factors Influence on Participation
Economic Considerations Profitability, Market prices, Time resources Most significant driver; higher prices increase willingness to supply biomass 3
Psychological Factors Perceived behavioral control, Attitudes, Subjective norms Determines confidence in ability to participate despite barriers 3
Environmental Awareness Environmental concern, Sustainability values Increases likelihood of participation when present 3
Knowledge & Experience Education level, Prior experience, Information access Builds familiarity and reduces perceived risks 3
Social Influences Social norms, Community values, Self-transcendence Encourages participation when aligned with community welfare 3

The Experiment: Mapping the Mindset of Potential Biomass Suppliers

Methodology and Participant Recruitment

To translate theoretical frameworks into practical insights, researchers conducted a comprehensive study targeting direct stakeholders in Indonesia's bioenergy supply chain. The experiment employed purposive sampling to focus on corn farmers and wood artisans in Banyuwangi, a region with significant biomass potential 3 .

The research design centered around a structured survey instrument developed based on the integrated TAM-TPB model. This approach allowed researchers to quantitatively measure the influence of various psychological, social, and economic factors on participation intentions.

Data collection resulted in 75 completed questionnaires, representing a 75% response rate—remarkably high for survey research, suggesting strong stakeholder engagement with the topic. The researchers then employed Partial Least Square-Structural Equation Modelling (PLS-SEM) using SmartPLS 4.0 software to analyze the complex relationships between variables and test the proposed hypotheses about what drives participation 3 .

Research At a Glance
Sample Size

75 completed surveys

Response Rate

75% - exceptionally high

Location

Banyuwangi, Indonesia

Stakeholders

Corn farmers & wood artisans

Experimental Methodology Overview

Research Component Specific Approach Implementation in the Study
Sampling Method Purposive sampling Targeted corn farmers and wood artisans in Banyuwangi 3
Data Collection Structured questionnaires 75 completed surveys (75% response rate) 3
Theoretical Framework Integrated TAM-TPB model Measured perceived usefulness, ease of use, attitudes, subjective norms, behavioral control 3
Analysis Technique PLS-SEM (Partial Least Square-Structural Equation Modeling) SmartPLS 4.0 software to test 18 proposed hypotheses 3
Additional Variables Extended framework Education, environmental concern, experience, information, self-transcendence values 3

Decoding the Psychology of Participation

The experimental results revealed a complex landscape of stakeholder motivations, with some unexpected findings that challenge conventional wisdom about bioenergy engagement.

Key Finding: The most powerful insight emerged clearly: perceived behavioral control stood out as the most influential factor determining participation intention. This psychological factor—the belief that one has the necessary time, resources, and knowledge to participate—outweighed even economic considerations in driving behavioral intentions 3 .
Hypothesis Testing Results

The analysis tested 18 proposed hypotheses about relationships between factors and participation intentions:

13 hypotheses supported

1 hypothesis significant but opposite direction

4 hypotheses not supported

Economic Factors Context

Economic factors remain important—higher biomass prices generally increase farmer willingness to supply, and larger farm operations show greater participation potential—but they operate within a context shaped by multiple other influences 3 .

Environmental awareness, when present, significantly motivates participation, while education and information access help overcome barriers by building familiarity and reducing perceived risks.

Key Findings from Hypothesis Testing

Factor Category Specific Finding Practical Implication
Behavioral Control Most influential factor for participation intention Empowerment and resource support may be more effective than financial incentives alone 3
Economic Factors Significant but not sole determinant Higher prices increase willingness, but other factors can compensate for moderate pricing 3
Environmental Concern Positive influence on participation Sustainability messaging resonates with environmentally conscious stakeholders 3
Social Factors Complex influence pattern Community values and examples can encourage participation when properly leveraged 3
Experience & Information Reduces perceived barriers Hands-on demonstrations and peer learning address knowledge-related hesitations 3

The Scientist's Toolkit: Research Reagent Solutions for Stakeholder Studies

Just as biotechnology research requires specific reagents and tools, studying stakeholder participation demands its own specialized research toolkit. The Indonesian bioenergy study demonstrates several essential "research reagents" that enable scientists to systematically analyze human factors in energy transitions.

Integrated TAM-TPB Survey Instrument

A carefully designed questionnaire that operationalizes theoretical constructs into measurable questions.

PLS-SEM Analysis Protocol

Using SmartPLS software to transform raw survey data into actionable insights about complex relationships.

Purposive Sampling Framework

Ensuring researchers engage with the right stakeholders who represent the potential biomass supply chain.

Additional Research Tools
  • Structured Equation Models - Map direct and indirect effect pathways
  • Hypothesis Testing Protocols - Validate theoretical relationships
  • Behavioral Intention Metrics - Predict actual participation behavior
Research Value Proposition

Together, these research tools create a comprehensive laboratory for analyzing the human dimension of energy transitions, providing insights that traditional technical or economic analyses would miss 3 .

Uncovering the psychological drivers behind stakeholder decisions

From Criteria to Action: Building a Stakeholder-Centered Bioenergy Future

The research findings point toward a fundamental shift in how we approach bioenergy development—from a technology-first perspective to a human-centric model that recognizes stakeholders as active participants rather than passive suppliers.

Implementation Insight: For industry planners and policymakers, the implications are clear: success requires addressing both the practical and psychological barriers to participation. This means developing programs that not only offer fair prices but also build stakeholder confidence through training, resource support, and demonstration projects.

Future Research Directions

Future research should expand beyond corn farmers and wood artisans to include other potential biomass suppliers, explore regional variations in participation drivers, and track how intentions translate into actual participation over time. The experimental approach detailed here provides a replicable methodology for these continued investigations.

Research Expansion Opportunities
  • Diverse stakeholder groups
  • Geographical variations
  • Longitudinal studies
  • Cross-cultural comparisons
Final Takeaway

As we stand at the intersection of energy transition and community engagement, the lesson from cutting-edge research is unmistakable: the most sophisticated bioenergy technology will remain underutilized without equally sophisticated attention to the human systems that support it.

Implementation Strategies for Bioenergy Projects

Barrier Category Recommended Strategy Expected Outcome
Limited Behavioral Control Provide training, resources, and initial support Increased confidence in participation ability 3
Economic Concerns Ensure fair pricing and market stability Higher willingness to supply biomass 3
Knowledge Gaps Offer demonstrations and peer learning opportunities Reduced perceived risks and barriers 3
Environmental Motivation Highlight sustainability benefits Engagement of environmentally conscious stakeholders 3
Social Barriers Leverage community networks and champions Broader participation through social influence 3

Conclusion

By listening to and empowering the people who form the foundation of the bioenergy supply chain, we can build sustainable energy systems that are not only technologically advanced but also socially rooted and economically inclusive.

References